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Amazing authors of new business, marketing and behavioral economics books, interviewed by Harvard Alumni. Prolific Wisdom is Harvard Alumni's business book interview group. We interview authors of new and upcoming business, marketing and behavioral economics books.

May 20, 2018

Tom Goodwin picks up the innovation baton from Clayton Christensen and runs with it into the digital realm. Tom started his career doing marketing development on the 'Who Wants to be a Millionaire' show and went on to work in key roles with marketing agencies TBWA, DeVries, and Havas. He has written for numerous...


May 1, 2018

 

Tom Peters is best known for co-writing the hit business book In Search of Excellence in the mid-80s. Now he's back with a compendium of wisdom which brings together the best of his thoughts and his analysis of the wisdom in 100+ business mastery books that he read in the run up to writing The Excellence Dividend.