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Amazing authors of new business, marketing and behavioral economics books, interviewed by Harvard Alumni. Prolific Wisdom is Harvard Alumni's business book interview group. We interview authors of new and upcoming business, marketing and behavioral economics books.

May 20, 2018

Tom Goodwin picks up the innovation baton from Clayton Christensen and runs with it into the digital realm. Tom started his career doing marketing development on the 'Who Wants to be a Millionaire' show and went on to work in key roles with marketing agencies TBWA, DeVries, and Havas. He has written for numerous top publications such as Forbes, Wired, and The Guardian on the subject of marketing and modernizing advertising. His new book Digital Darwinism leads readers into a better core understanding of the digital realm and digital innovation.

Mark Brooks (www.MarkBrooks.info) interviews Tom Goodwin with the help of the Prolific Wisdom community of Harvard Alumni. Guest questions from Lisa Pode Hughes, the Portfolio Director of the PLD program at HBS, and Amit Manocha, a graduate of HBS PLD program. {31 minutes}

See Tom's book at:

https://smile.amazon.com/Digital-Darwinism-Survival-Business-Disruption-ebook/dp/B07BQ2FZ36

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CC BY - Creative Commons Attribution - Prolific Wisdom & Mark Brooks - Use it

Prolific Wisdom is Harvard Alumni's business book interview group. We interview authors of upcoming business, marketing and behavioral economics books.

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